Give a Little Thanks
Give a Little Thanks
We're proud to support our frontline workers, community groups and organisations. Eastland acknowledges these inspirational leaders by giving a little thanks.
Published 25 August

Eastland acknowledges these inspirational leaders by giving a little thanks.



International Woman’s Day Donation

On the eve of International Women’s Day, Eastland was delighted to donate gift packs to long standing community partner The Alannah & Madeline Foundation to provide to women in need within their network. To learn more about our partnership with The Alannah & Madeline Foundation and how you can get involve click here.



Glen Park School Uniform Donations

Eastland has set up an emergency relief donation point with Glen Park where you can donate preloved uniforms or new school supplies to help underprivileged children in our community get a good start at school in 2022.

This year we are particularly looking for pens, pencils, new shoes (unfortunately we cannot accept second-hand shoes) and generic uniforms such as polo’s, shirts, pants and shorts.

Glen Park School Uniform donation bins are located on Level 1 near Coles.

Thank you for your support!


Hungry 4 Success® and Powerful Us Starting Soon!

Looking for a new start in 2022?

Glen Park Community Centre offers two successful pre-employment programs, Hungry 4 Success® and Powerful Us to help prepare people from 16-25 and 25+ (respectively) for work by providing an opportunity to gain experience and on the job training in hospitality, security, cleaning, maintenance or customer service.

So far eight graduates of Hungry 4 Success® have wowed Glad Group and have gone on to win roles within Eastland’s Guest Services team!

To find out more about our partnership click here or contact Glen Park Community Centre directly on (03) 9720 5097 or via email at [email protected].




Spreading a little joy to those in need 

At Eastland we understand the struggles of families and individuals within our community doing it tough this time of the year.

To spread a little joy to those who need it most Eastland was delighted to gift over 140 gifts to the families of our community in need through our partners at The Ringwood Salvation Army and EDVOS.

Eastern Domestic Violence Service is an organisation supporting women and children impacted by family violence within the eastern metropolitan region of Melbourne.


Santa Brings Christmas Cheer to Children and their Families at Box Hill Hospital, Angliss Hospital and Maroondah Hospital.

With toy production at the North Pole almost at crisis point Toy World Eastland has kindly chipped in to help Santa and his busy elves to deliver Christmas cheer to children and their families who will spend this Christmas at Box Hill Hospital, Angliss Hospital or Maroondah Hospital.

Thank you to the team at Eastern Health for delivering such special care all year round!

Watch the video here 


Urban Life Celebrates Christmas in The Park at Eastland

Once again Eastland was proud to partner with Urban Life to support those doing it tough this Christmas by delivering $500 in Eastland Gift Cards and assorted gifts for hampers to assist those struggling to manage the little things this Christmas.

This year 70 people came together to create Christmas hampers, enjoy a pizza dinner and share a little Christmas spirit!

Then, on Christmas Day Urban Life served up a special Christmas lunch for 90 in The Park at Eastland to ensure families in need and those sleeping rough this year could enjoy a delicious Christmas feast and some good company on Christmas Day.

Thank you, Urban Life for all you do to make a such a big difference to those who need it most.


Maroondah City Council and Eastland Neon Christmas Activation

Together with Maroondah City Council we have great delight in presenting Christmas neon installations by artist Carla O’Brien. Carla creates cool neon installations for festivals like White Night, Glow Melbourne, and Day on The Green. Come and see Carla’s Neon Angel Wings which went viral globally when Katy Perry photographed herself with the wings at Nevada’s Burning Man Festival in 2016.

Why not make a night of it by snapping some selfies before enjoying dinner and drinks in Town Square, catching a film at Hoyts Eastland or perhaps enjoying a round of mini golf or an Escape Room at Holey Moley Eastland!  Neon installations will be in Town Square from Monday December 13 till Wednesday January 5.

Click here to learn more. 


Christmas with Glen Park Community Centre

This Christmas Eastland partnered with Glen Park Community Centre to assist families finding it increasingly difficult to provide the little extra’s that make Christmas special by providing collection bins for non-perishable pantry and Christmas items such as chocolates, decorations and Christmas treats.

We also donated $500 to Glen Park’s Christmas Community Pantry and 15 bags of goodies to assist with Christmas gift bags for those in need.

Thank you to our generous local community who together with Eastland contributed to 66 bags of festive items and food relief this Christmas.

Click here to find out more about our partnership.


Fun Activities in The Friendship Ninja Zone 

We were thrilled to partner with Communities of Wellbeing and URSTRONG to bring you some FREE practical activities aimed at building our kids friendship skills.

Families dropped in and met Edwina Ricci from the Maroondah Positive Education Network and discovered how these skills can support not only our kids, but our family and friends too.

Participants learnt the difference between a Friendship Fire vs Mean on Purpose behaviour and explored strategies to utilise when friendships go wrong.


Deakin Shield Awards 2021

We are excited to sponsor the Deakin Shield awards once again!

The Deakin Shield award recognises the valuable contribution of students from schools throughout Deakin for their high standard in attitude and achievement, participation at school, commitment to their schools’ ethos, awareness of others and positive contribution to their school community.

The Deakin Shield is presented annually by the Federal Member for Deakin, Michael Sukkar MP, at the end of year graduation night or final assembly. This year there were 55 schools in the electorate invited to participate. So far 41 schools have held their presentations with 5 more schools expected to hold their presentations next year.

Deakin Shield recipients each took home a trophy and a $50 Eastland Gift Card. We would like to congratulate recipients on their efforts and wish you every success for next year.


Psychology Week with Eastern Health

We are proud to partner with Eastern Health to support and to celebrate their team of 130 Psychologists working across Eastern Health through their wards and their outpatient and community services. We would like to recognise their hard work and commitment in supporting the mental and brain health of some of our most vulnerable community members over the past 12 months.

We would like to say thank you with a little something to show our appreciation for all their effort and their dedication. We need you now more than ever!

Vermont Lions Club and Rotary Club of Maroondah

This Christmas Vermont Lions Club popped up at Eastland with tasty Christmas Cakes and delicious Christmas treats on offer and Rotary Club of Maroondah made tickets available for their Christmas Trailer Raffle and sold traditional short bread and delicious Christmas pudding.




Box Hill Institute Activate their Learning & Information Hub and Announce 275 FREE Apprenticeships

We are thrilled to announce our partners at Box Hill Institute are offering 200 FREE Apprenticeships in Hospitality or Commercial Cookery and 75 FREE Apprenticeships in Barbering or Hairdressing to the local community and to Eastland’s retailers and community partners!

Box Hill Institute is activating their Information and Learning Hub at Eastland till December 17. Drop in and learn about exciting concepts in Hair and Beauty or gain some insight into a career in Fashion or Visual Merchandising.

Click here to learn more.


Glen Park Christmas Emergency Relief Program

Christmas can be a time when many families find it increasingly difficult to provide the little extra’s that make Christmas special.

To assist, Eastland has once again partnered with Glen Park Community Centre to provide two collection bins. One for non-perishable items such as tinned food, dry pasta, rice, pet food, personal hygiene products, flour, long life milk, coffee and tea.

The other collection bin is for Christmas items such as chocolates, decorations and Christmas treats.

Click here to find out more.


Welcome Back to School!

As school returned back in Victoria we were excited to support local PFA at Ringwood North Primary School by surprising students and teachers, together with local business with care packs and decorations.


Congratulations and Welcome Aboard!

Congratulations to Breeana Southward a recent graduate of Glen Park Community Centre’s Hungry 4 Success® program who wowed Glad Group and went on to win a role within Eastland’s Guest Services team!

We are looking forward to working with you Breeana and want to wish you all the best in your new role.

If you know someone aged 16-25 who is keen to take advantage of training and job placement in hospitality, cleaning, security, customer service and maintenance then Hungry 4 Success® might be the perfect program to get them started. To find out more click here or contact Glen Park Community Centre directly on (03) 9720 5097 or via email at [email protected].




Eastern Health COVID 19- Kids Support
We were thrilled to collaborate recently with Toy World to assist our partners at Eastern Health to make ready for the care of young ones affected by COVID 19.

With the generous help of Greg, Donna and the Toy World team, a broad range of games, books and toys were carefully selected to keep little ones active and engaged whilst they receive the best care possible.

Our thoughts are with these families and with the doctors and nurses who look after them.

Support Packs for Year 12 Students at Heathmont College
We are pleased as punch to partner with Communities of Wellbeing to support and encourage year 12 students at Heathmont College by contributing to care packs for students who will have completed a large part of their VCE in lockdown.

Our best wishes go with you as you begin preparations for your final exams. Go get em class of 2021! You should feel enormously proud of your efforts, especially though such trying times!



Blue Ribbon Day 
Blue Ribbon Day provides the perfect opportunity to say thank you to Victoria Police for their efforts to protect and serve our community and to remember the 170 Victoria Police Officers who have tragically died in the line of duty. 

On Wednesday 29th of September we expressed our gratitude to Victoria Police Officers by delivering a hamper of goodies to Ringwood and Croydon Police Stations. 

Supporting Eastern Health’s Mental Health Professionals 
We are proud to work with Eastern Health to support teams experiencing huge demand caring for our community during an extremely difficult time.

We’d like to recognise and thank two multidisciplinary teams, one made up of psychiatrists, psychologists and midwives supporting new mums struggling with their mental health during pregnancy and in the first 12 months post birth. 

The other, a multidisciplinary team of Mental Health Senior Clinicians providing care for the mental health of patients admitted to medical wards with physical illnesses across five of Eastern Health’s sites at Box Hill Hospital, Angliss Hospital, Maroondah Hospital, Peter James Centre and Wantirna Health. 

Eastland created gift packs to support and thank these teams at Eastern Health as they strive to continue to deliver exemplary care in tough conditions.

Hungry 4 Success® Graduation
Congratulations to Hungry 4 Success® participants on the successful completion of your training!  We want to wish you every success as you take your next steps. 

Hungry4Success® training is a successful pre-employment program offered through Glen Park Community Centre together with The Glad Group at Eastland to support young people aged      16-25 by building confidence with knowledge and support and by providing on-the-job training and experience in hospitality, cleaning, guest services, security and maintenance. 

To find out more click here, or contact Glen Park Community Centre directly on (03) 9720 5097 or via email at [email protected]



Eastland Multicultural Community Garden
Eastland’s Multicultural Community Garden provides a safe and welcoming space for people from all backgrounds within the local community to come together to socialise and enjoy some time in the garden planting and growing vegetables. If you are interested in applying for a plot holding or know someone who is, you can find out more at: Eastland Multicultural Community Garden. We’d love to see you there!


Great Ryrie Primary School Visits Eastland
Together with Communities of Wellbeing we recently welcomed 90 grade 3-4 students and their teachers from Great Ryrie Primary School to participate in workshops and activities in our URSTRONG Friendship Ninja Zone. What a pleasure it was to see such enthusiastic and engaged kids!

Glen Park Community Pantry
We are proud to continue to be a part of Glen Park’s Community Pantry initiative assisting vulnerable and disadvantaged members of our community who struggle to put food on the table.
So far Glen Park Community Centre has provided a total of 1683 bags of staples including 333 bags for this year alone. Thanks for your support in achieving such a great result!

If you would still like to help, non-perishable items can be dropped off at Eastland opposite Ferguson Plarre near Coles on level 1. 


Eastern Health - Crazy Socks 4 Docs Day
On June 4th every year Crazysocks4docs day is celebrated within the medical industry and was established to fulfil the vision of breaking down the stigma around mental health issues in doctors and health professionals. We were pleased to support our community partner Eastern Health and their doctors by donating ‘crazy socks’ to their doctors from Eastland retailers. Watch the video here!

Winter Shelter
Eastland are delighted to once again support the Winter Shelter project, which helps the homeless and those in need in Maroondah by serving meals and offering a friendly face to talk to in the Midway Arcade next to Town Square.

Glen Park Community Centre- Hungry 4 Success® Graduation
Together with Glad Group Eastland has teamed up with Glen Park’s Hungry 4 Success® program designed to provide meaningful skills and prepare young people aged 16-25 for work. Participants had the opportunity to experience work at Eastland in security, cleaning, maintenance and customer service. With training and job placement complete students are now skilled and confident to join the workforce. 

Graduating students celebrated their huge achievement and are now ready to join the workforce feeling confident and empowered and we wish them all great success. 
If you know someone aged 16-25 who needs assistance in employment, then Hungry 4 Success® might be the program for them.

Find out more at Hungry 4 Success Training 


International Day of the Midwife (IDM)
On 5th May under the theme of “Follow the Data: Invest in Midwives.” To look forward to coming together as a global midwife community to advocate for investment in quality midwifery care around the world, improving sexual, reproductive, maternal, newborn, child and adolescent health in the process.
Together with Eastland Hoyts and Ben & Jerry’s, we surprise both maternity wards at Box Hill and Angliss with a personalised ice cream cake for the staff to enjoy

International Nurses Day
Celebrated on May 12th around the world, the theme for the 2021 was Nurses: A Voice to Lead - A vision for future healthcare. In 2021, they seek to show how nursing will look into the future as well how the profession will transform the next stage of healthcare. As part of our community partnership with Eastern Health we supported each and every one of the 4,500 nurses with individual gifts of thanks, enjoy watching the video on our Instagram or website.

Education Week
Now in its 77th year, Education Week aims to positively profile and celebrate the strengths and achievements of Victoria's government education sector.
This year’s theme of 'Building Connections' celebrates the connections between schools and local communities and strengthens bonds with families and carers.
From Monday 24 – Friday 28, we enjoyed having students, teacher and parents of Maroondah come to Eastland in enjoy free excursions, workshops and activities put on by our community partner Communities of Wellbeing.


Hungry 4 Success
Hungry 4 Success®- Training” is a 10-week pre-employment program for those aged 16-25 run by Glen Park Community Centre, designed to equip learners with skills such as: communication, working within a team, job readiness and will also provide learners with the opportunity to gain on the job experience. This year, will not only include training in hospitality but it will also include training in Cleaning, Guest Services, Security and Maintenance in consultation with Glad Group at Eastland Shopping Centre.

Friendology Video
In partnership with URstrong, Maroondah Positive Education, Eastland and the Maroondah City Council we have brought the Friendology program to life in Eastland. This program teaches our young people how to manage their own relationship issues via a common “kid’ friendly language that empowers them to do that.

Together with key local stakeholders we have created a video that explains the why, what, who and how this partnership is working in the community.
View Video

Easter Bunny Visit to the Children’s Ward at Eastern Health
On Good Friday, our beautiful Easter bunny surprised the children’s ward at Box Hill and Angliss Hospital. He handed out hundreds of chocolates to all the children and their families who were unfortunately spending Easter in hospital. We also surprised all the staff on the ward with some chocolate too.
Find Out More


Kalinda Primary School Excursion
We treated the preps of Kalinda Primary School in Ringwood to an exciting excursion at Eastland. We welcomed 64 preps along with their teachers and parents to enjoy exclusive access to behind the scenes at Eastland.
The students enjoyed learning about sustainability, healthy eating and spending time in the Friendship Ninja Zone celebrating friendology and decorating the friendship theme of April which is Fun – their beautiful art pieces can be found in the link mall on level 1.

Sustainability Fair
As proud “Cultivator Sponsors” this fair was all about showcasing local businesses and community groups that support the residents to live more sustainable lives. There were market stalls, plants for sale, live music, kids activities, food vans, guest speakers and a free Wayapa Wuurrk community mindfulness movement sessions.

Glen Park Easter Donations
Thank you for being apart of our Easter donations project, where many donations like chocolates, bunnies and toys were received and delivered to a child in need over the Easter holidays. 

International Women’s Day at Eastland
Here at Eastland we're celebrating the wonderful strong women in our community this International Women's Day on Monday 8 March.
We believe all women deserve to be recognised, appreciated, and celebrated this International Women's Day! Let's put our hands together and thank all our hardworking, strong, and dedicated female figures in our lives.
To celebrate, Eastland have highlighted three inspiring female leaders in the Maroondah community, sharing a little bit about their journey, what their role involves and what inspires them today!
Find Out More

Eastern Health International Women’s Day Awards
The Eastern Health workforce comprises 77% women, and IWD 2021 included a celebration of just a small sample of the extraordinary workforce. Eastland provided gifts six extraordinary women in their workforce who were presented their awards and gifts as a much welcomed surprised.
View the Video Here

Easter Bunny Visit to the Children’s Ward at Eastern Health
On Good Friday, our beautiful Easter bunny will be surprising the children’s ward at both Box Hill and Angliss Hospital.  He will have hundreds of chocolates to give out and give the children and families the opportunity to enjoy a photo with him.




URSTRONG Friendship Journals
Eastland have partnered with URSTRONG to provide crucial resources to local Primary Schools in Maroondah for the benefit of the teachers, students and families.  URSTRONG and Eastland believe that relationships are the ‘heart of wellbeing’ and that a focus on authentic human connections should be central to the creation of thriving communities.
Find Out More

Glen Park Community Centre at Eastland

The space is open by appointment only and provides Glen Park with an additional platform to connect with some of the more vulnerable members in our community, especially those who would find it difficult to get to Glen Park Community Centre.
The space will be used for many things including:

  • Order and collect pantry services – staples, toiletries, non-perishables and frozen meals
  • Connection to support services via order and collect registration

Find out more here



Eastland & Glen Park Community Centre award winners.
The Maroondah Australia Day Awards recognise the achievements of Australians and the contribution they make to the Maroondah community. Awards are presented in three categories; Citizen of the Year, Young Citizen of the Year and Community Event of the Year.
We are very proud and humbled to announce that Eastland’s partnership program with Glen Park Community Centre was the winner of the 2020 Community Event of the Year. This award recognises an event which best reflects the importance of strong community values and ties.
Find out more and watch the video

School Uniform and Supply Drive
Eastland officially opens Glen Park Community Centre uniform and school supplies collection zone. Over 2,000 new and provided items were donated by our wonderful customers which will be donated to underprivileged local children and families.

Glen Park Monthly Food Pantry
The Community Pantry was designed to assist the most vulnerable and disadvantaged members of our local community. Eastland, our retailers and customer have continued to donate items into the emergency relief location to ensure Community Pantry is stocked full of personal hygiene items, and non-perishable items.




Glen Park Community Centre- Emergency Relief Donation Point
Today one in six Australian children and young people are living in poverty and cannot afford basic schools needs like books, stationery and uniforms. For these local families experiencing financial hardship and unable to support their children’s school needs, is why we setup a SCHOOL emergency relief donation point.  
Many children needed brand-new items such as shoes, books, stationary, pencil cases, backpacks, lunchboxes. Glen Park accepted both new or preloved school uniforms.

Find out more here

Urban Life Christmas Hampers and Lunch
Urban Life were grateful recipients of 10 x $50 Eastland gift cards to distribute to community members in need over the Christmas season.
These cards were distributed to some disadvantaged young people and families that find Christmas time especially tough financially to help them celebrate the festive season and making it through the challenging year that 2020 has been.

As these families struggled to make ends meet, often needing help to make sure they have enough food in their pantries it was a joy to be able to gift these cards to people and alleviate some of their stress and anxiety about providing a fulfilling time for their children and families. The hamper and gift cards helped brighten people's experience of the community last year and extend to them a sense of belonging, inclusion and support.

The Salvation Army Ringwood- Christmas Campaign 
2020 has been a historic and challenging year for our local and wider Victorian communities; and whilst we all adapt and recover from the effects of the global pandemic; families, friends, businesses and community groups have rallied together to provide each other vital care and support more than ever.
To ensure our community front line carers were supported in one of the most difficult years, a multi fundraising campaign was launched to drive urgent donations and support to the Ringwood Salvation Army.

The Salvation Army Donation Store
A Salvation Army pop up store was created for the Christmas period for customers to donate urgent proceeds to support their local community and the work that is needed in an unprecedented year.
Cash donations were invited with the sale of Christmas cards and tote bags by Eastland available in store for purchase.

Christmas Cards of the East and Recyclable Tote Bags

We were thrilled to partner with local Maroondah artist, Pigeon Gillian to design and hand create five unique Christmas card designs in a set for sale this Christmas season, with all proceeds raised donated to the Ringwood Salvation Army.
In addition to purchasing this exclusive Christmas card set, the recyclable green tote bags that were designed by Pigeon Gillian in 2019 were also available for purchase from the Guest Services desks in centre for fundraising opportunities.

The Salvation Army Brass Band Performances
To celebrate the festive season The Ringwood Salvation Army brass band completed a live brass performance series in Ringwood Town Square throughout December.
Enjoying traditional Christmas music, a community atmosphere in the heart of Ringwood, donations were graciously accepted to assist in the support and contribution to the local and wider Melbourne community this Christmas.

Alannah and Madeline Foundation- School Holidays Back to School Donation 
To prepare for the school holiday period and summer festive season, Eastland donated over 6,000 units of school holiday stationary to the Alannah and Madeline Foundation. The supplies included a range of colours and back to school items such as luggage tags, library bags, keyrings and pencil cases. This donation will be utilised for the Children Ahead and Buddy Bag programs in 2021.

Glen Park- Eastland Pen Pal Supplies Donation 
With Eastland’s Pen Pal Program concluding at the end of 2020, all stationary supplies were donated to local community partner Glen Park who will distribute the pen pal items to neighbourhood houses and to their facility members.
The pen pal stock included writing paper for children and adults, pen pal stickers, pens and envelopes; everything needed to create an exciting new friendship or write to family and friends.

Deakin Shield Awards
Eastland have been sponsoring The Deakin Shield for over 8 years and this award is presented in the spirit of Alfred Deakin, after whom the electorate of Deakin was named. The award recognises the valuable contribution of students from 52 schools throughout Deakin.

Students are recognised for their; high standard in attitude and achievement; participation in all school activities with a good attitude; full commitment to the ethos of the school; an awareness of others and their needs; and, positive contribution to the school community. 
Each successful student receives an individual shield and has their name engraved on a larger, perpetual shield, which is presented for display in a prominent position within the school and a $50 Eastland Gift card

Box Hill Children’s Ward Christmas
Over the Christmas period the children’s ward at Box Hill Hospital look after children hospitalised for short term and even the ones who are bedridden and have limited mobility
So, we thought we would bring Christmas to the hospital for the second year in a row by delivering Christmas gifts to the wonderful nurses to give out to all the children and their siblings to keep and enjoy.
Watch the video here




Police Mural
Eastland was pleased and honoured to be working together with Victoria PoliceBlue Ribbon Foundation and Police Legacy to unveil a tribute mural that honours the service and sacrifice of Victoria Police Members from Eastern Region, Divisions 1 and 2 who died in the line of duty.
Find out more here.

Box Hill Institute
A community partnership between Eastland Shopping Centre and Box Hill Institute enabled students of the creative arts to exhibit their work in two store windows.
Visual merchandising students had the unique opportunity to work on a real, hands on, practical project, installing two window displays and demonstrating the high-level skills they have acquired during their studies.
Find out more here.

A Season of Thanks Hampers
After a tumultuous year, the 2020 festive season was like no other we've seen before. It was a time of celebration. A time of saying thanks to our friends, family and wider community for their support and kindness as we began to look toward a new year. This small gesture was to say a big thank you from the team at Eastland.
We spread a little love to Alannah & Madeline Foundation, The Salvation Army, Vermont Lions Club, Glen Park Community Centre, Urban Life, Maroondah Winter Shelter, Eastern Police Stations, Ambulance Victoria, Country Fire Authority, Eastern Health departments and Pocket Squad Girls.


Spoonville arrives at Eastland – Covid-19 Community Initiative
We have all smiled and enjoyed seeing the creative Spoonville villages pop up all over the world and in our own backyards during an unprecedented time and year that has hosted it’s challenges for all. This creative and fun way of keeping the community connected during the Victorian state lockdowns was something we have all admired and needed during these difficult times.
To ensure this unity is something we can preserve within our local community, Eastland created a new Spoonville home in Ringwood’s Town Square for all households, retail partners, local businesses and customers to enjoy in.
A series of downloadable outfits and accessories were made available for download via the Eastland website, in addition to 35 Spoony packs being delivered to local schools and kindergartens to take part in a design to join the Eastland home.

This heart-warming initiative was designed to flourish beyond the trying times and be remembered for years to come. So, that’s why at the end of Summer, Eastland will be collecting all the characters that made the journey to Eastland Spoonville to carefully be placed into a time capsule which will be locked away until 2040. This time capsule is a keepsake of the positive and united connections the Maroondah community shared during a difficult year for the world.

The Alannah & Madeline Foundation – Imperfect Dolls Donation from Pocket Squad Girls
As an extension of the mini & me Superheroes edition, Eastland were able to connect Pocket Squad Girls, a local business we joined forces with across the project with our key charity partner, the Alannah and Madeline Foundation.
With aligned values to eradicate all forms of bullying against children, a collaborative approach was initiated to support both organisations through a mutual relationship with Eastland.
Pocket Squad Girls create pocketful’s of ‘everyday girl power’ in the form of a team of vibrant pocket-size dolls, each with a unique everyday trait, value, talent or attribute.
 From adventurous, to kind, creative, sporty, strong or caring, the list of everyday girl powers is diverse and limitless. 
With 2020 global events preventing traditional fundraising events to take place, founder of Pocket Squad Girls, Kristy Elsworth wanted to provide support by donating over 800 slightly imperfect dolls to the Alannah and Madeline Foundation for their Children Ahead and Buddy Bag programs.
The Foundation’s CEO, Lesley Podesta, thanked Pocket Squad Girls and Eastland for this unique and exciting donation, especially through these difficult times. “We’re very grateful for this support of our work,” Ms Podesta said.
Eastland would again like to extend our thanks to Kristy and the Pocket Squad Girls team for their generous efforts and contribution.



Glen Park Community Centre - Order & Collect
Eastland is extended it's relationship with Glen Park Community Centre, by pivoting the Centre’s Order and Collect service to provide food relief meal distribution, to help keep those in need fed during the challenging time for Victorians.
The Order & Collect service was launched in May, allowing customers to place an order directly over the phone at any participating Eastland retailer and collect on the same day from the convenience and safety of their car through Eastland Valet. This service was extended to those needing to collect frozen meals to feed themselves and or their families. A no contact option was implemented for those traveling by public transport via a separate collection point in Valet.

Early Childhood Education- Spring Craft Packs
To ensure our beloved local community were involved in our spring school holidays program, Outdoor Explorers, Eastland gifted over 10 craft packs to local childcare centres and kindergartens to take part in. Schools were given the option to create their very own bumble bee or tulip flower, which was then tied to an inspirational board with the quote ‘Let your Dreams Blossom’ for children to see their Spring creations on display.
All schools were encouraged to send photos of their designs to Eastland to feature across our Facebook and Instagram page. We hope this initiative added a little spring to their step these September school holidays!

Victoria Police - Thank a Cop Day
Imagine a society without our police. We couldn't function without them and yet we rarely get to thank them personally for what they do. On September 29, we recognised national “Thank A Cop Day” and surprised the stations in Maroondah with a hamper to say thank you, to all men and women in the force. We support you and recognise your daily sacrifices and brave acts not just on thank a police officer day but every day of the year!

Schools in Maroondah – Eastland Face Coverings Delivery
In preparation for term 4, we delivered beautiful reusable face coverings to some of Maroondah’s Primary and Secondary schools for their teachers and extended staff.
We want to say; thank you to all the teachers for rising to the challenge so far, helping our children thrive and build resilience.

Early Childhood Learning & Kindergartens - Eastland Pen Pal Club 
To keep our wider community connected during such isolating times, Eastland created the Pen Pal club which is inclusive to all members of the Maroondah community.
The launch included the participation of three local senior facilities opting into the program, with over 100 packs supplied to these organisations. The senior facilities received an overwhelming response of letters from our community, so much so they had to withdraw from any additional letters within a matter of weeks! We are so thrilled to be able to include and acknowledge our senior families here at Eastland and look forward to supporting them further in the future.



Winter Shelter
Team Eastland were delighted to once again support the wonderful Winter Shelter project, which helps the homeless and those in need in Maroondah. COVID-19 has made this year’s Winter Shelter an even greater challenge than usual. In order to abide by the restrictions currently in place, all meals will be served as a takeaway, and all social distancing protocols will be adhered to. 
Since opening in May there has been 1,646 meals distributed and the facility has seen over 300 people visit and 1,093 meals collected.

Eastern Health – Nurse Care Packs
Eastland were very humbled to further extend our partnership with Eastern Health the largest public healthcare provider in the eastern region of Melbourne.
In late July, Eastern Health was asked to provide additional support to some of the most vulnerable members of our community to limit the spread of COVID-19. Following a COVID-19 outbreak at Kirkbrae Presbyterian Homes, Eastern Health provided a team of nurses to assist the privately owned facility, then in a matter of days, staff at Wantirna Health commenced a process of decommissioning from a GEM Ward and recommissioning to a new Support Care Unit.
In a true demonstration of community support, their staff stepped up to the challenge in a rapidly changing environment and their commitment and willingness to assist ensured this essential service and care for the most vulnerable members of our community can be provided.
To give ‘a little thanks’ we provided care packs to the 100 hard-working staff and thanked them all for their support during a challenging time.

Early Childhood Learning & Kindergartens - Early Childhood Educators Day
September 2 was ‘Early Childhood Educators' Day’, which recognises and celebrates the work of Australia's educators in early learning services for their wonderful contribution to the wellbeing and healthy development of the young children in their care.
To say “a little thanks” to Early Childhood Educators, Eastland surprised over 30 local Early Childhood facilities with a personalised gift for the Educators to enjoy.




Alannah & Madeline Foundation- Toiletry Donation
To continue our support during these difficult times, Eastland donated over $1,000 worth of essential toiletries to the Alannah and Madeline Foundation (AMF) to ensure the continuation of their vital buddy bag program. Like many charities during lockdown, AMF were not able to fundraise their much-needed funds to purchase essential items which are gifted to children and teens who are being removed from violent homes and situations. We cannot thank the AMF community for their incredible work, keeping children safe from any form of violence. 

Grassroots Sports- Football Giveaway
After returning to training for three weeks, the unexpected cancellation of the junior football 2020 season was made. Following this, the Victorian Government announced home schooling was back for all Primary Schools students, this brought back anxiety amongst families and sadness for the kids. Eastland secured 150 Eastland branded junior match day balls to give away to 150 local families.

Eastern Health – Staff Selfcare Gift Bags
With the help of Kim, Team Leader of a mental health rehab facility in Ringwood East, Eastland surprised her team with a gift bags filled with self-care items for them to enjoy and reward themselves. Staff have been doing a stellar job since the start of this pandemic, and working rotating rosters covering the facility 24/7 and have been instrumental in providing safe and effective care to people living with a mental illness residing in the facility.

Schools in Maroondah - Coffee for Schools
Friday July 24 and Monday July 27, with the help of the principals and assistant principals, Eastland surprised staff and VCE students at local schools with a “Coffee Station” and gave away over 500 free coffees / hot chocolates and teas - which enabled accidental positive connections.




Eastern Health - Crazy Socks 4 Docs Day 
June 5th was a day to raise awareness of the mental health of all doctors and health practitioners around the world.  It’s a fun campaign but obviously a serious issue, particularly now when stress and pressure on the medical workforce is high. Eastland provided over 500 pairs of socks from Eastland retailers which were distributed to every doctor at three hospital at their CrazySocks4DocsDay morning tea.



Eastern Health - International Nurses Day
Celebrated around the world each year on May 12, to mark the contributions that nurses make to society. We cannot thank them enough for the work they do to help us all especially during this pandemic. Eastland partnered with Espresso Warriors and donated a complimentary coffee to all 4,000 registered nurses at Eastern Health. In addition, we reached out to one of our local and amazing suppliers SourceyM to partner together and provide all the nurses with co-branded travel mugs.

Schools in Maroondah - Sanitisers for Schools
With students across Victoria slowly making their way back to the classroom, Eastland helped ensure their days were as safe as possible by providing hand sanitiser to schools in its locality.  Eastland donated travel-size hand sanitisers to 3000 local students and teachers. The hand sanitisers, which can clip onto pencil cases and school bags, and were given to staff, preps, grade 1 and grade 2 students at Ringwood North Primary School, Kalinda Primary School, Ringwood Heights Primary School, Croydon Special Development School, Great Ryrie Primary School, Eastwood Primary School, Marlborough Primary School and Mullum Primary School. 
They were also be handed out to staff and year 11 and 12 students returning to Ringwood Secondary College, Heathmont College and Croydon Community School.

Early Childhood Learning & Kindergartens - Kids Colouring-in Collaboration Competition
Our community needed to pull together to support one another, while also injecting hope and joy to the day-to-day. Here at Eastland, we’re choose to embrace the power of art. After all, a picture is worth a thousand words, right? That’s why we’re invited your Early Childhood Learning & Kindergartens to take part in our art project. Individual sheets were given to each student who expressed themselves through the creative and once completed these individual sheets made up one completed art piece. 
All participating facilities Barngeong Reserve Kinder, Maroondah Pre-School, North Ringwood Preschool, Top Kids Child Care Centre, Aussie Kids Learning Centre & Kinder, Dorset Early Learning & Kindergarten, Kids on Mullum Childcare and The Learning Sanctuary received an arts packs from Eastland and will get keep their work of art.
Congratulations Dorset Early Learning & Kindergarten who were the winners and also received a $500 voucher for art supplies.




Eastern Health – Frontline Workers Food Care Packs
We teamed up with Eastland Coles and delivered 1,600 packages including break snacks such as muesli bars, fruit tubs, drinks, biscuits and lollies.

The Alfred Hospital - Front line Workers Food Packs
When Eastland was made aware that most of Melbourne’s front line Covid-19 units were unable to enjoy their break times due to limited food supplies, Eastland and Coles Eastland joined forces to deliver over 4,600 pantry items to those front line medical teams.
Their appreciation and thanks was overwhelming from the delivery and is only a small way we could give a little thanks during these difficult times.

Early Childhood Learning & Kindergartens – Eastern Hampers
Eastland brought a little joy at Easter to 32 facilities across Maroondah on April 9, by personally delivering Easter hampers filled with chocolates. Eastland wanted to express to all teachers, educators and staff that we value them and to say 'thank you' for looking after the children of our community, so their parents can continue to work during this intense environment.

Glen Park Community Centre - Pantry Donation
Eastland continued to support Glen Park Community Centre to help keep its Community Pantry stocked, after the COVID-19 health crisis affected product availability and demand.
With stock limitations currently affecting many, Eastland was delighted to be able to donate over 500 items, including bread, long-life milk, toothpaste, shampoo and margarine, to help keep the Community Pantry stocked which was supported by Woolworths donating a gift card to enable us to purchase most of these items.




Victoria Police – Coffee with a Cop
Coffee with a Cop was launched at Eastland in May 2019 and it’s about taking time to meet at neutral location to provide the opportunity for community residents to sit down with officers and ask questions or share what’s on their mind. 

Ringwood Station Commuters – Sanitiser Handout
On Monday March 23 we headed to Ringwood Train Station to surprise 600 commuters who needed to use public transport during this difficult time to get to work and school.

Eastern Health – Food Donation
Espresso Worriers donated fresh fruit, delicious muffins, pastries, bread and over 50 litres of milk which was distributed to the nurses and doctors working on the front line at the dedicated COVID-19 swab centres.

Maroondah Age & Disability Services - Toilet Paper Donation
In March, Eastland was proud to announce a collaboration with Maroondah City Council and Glad to distribute 2,000 toilet rolls to residents utilising either the Age & Disabilities services program in Maroondah.


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